Cold calling tipsCold calling: despised by some, venerated by others – it’s the indisputable success factor in many of the businesses I’ve worked with over the past 16 yearsBut since you’re here – you know it works – and you’re … Read More
Should I use a script for cold calling?
Should I use a script for cold calling?I read a post on LinkedIn this week talking about a team’s success in a focused cold-calling session; distractions were removed, minds were focused and contact lists were prepared in advance of the telephone … Read More
Mastering the art of objection handling
Mastering the art of objection handling in salesWhat is objection handling?Objection handling in sales is the art-meets-science of addressing questions and challenges presented to you by a prospect during the sales process; these objections can be presented at any time … Read More
Does cold calling work?
Does cold calling work?The debate’s an old one: is there value in cold calling – does cold calling work? If so, how and when should you employ it as a technique?Even as far back as 1991, when the Mk3 Fiesta … Read More