Cold calling tips

Jon CunninghamBusiness Development, Cold calling, Sales, Telemarketing, Telesales

Cold calling tips Cold calling: despised by some, venerated by others – it’s the indisputable success factor in many of the businesses I’ve worked with over the past 16 yearsBut since you’re here – you know it works – and … Read More

Should I use a script for cold calling?

Jon CunninghamCold calling, Sales, Telemarketing, Telesales

Should I use a script for cold calling? I read a post on LinkedIn this week talking about a team’s success in a focused cold-calling session; distractions were removed, minds were focused and contact lists were prepared in advance of the … Read More

Mastering the art of objection handling

Jon CunninghamBusiness Development, Cold calling, Objection handling, Sales, Telemarketing, Telesales

Mastering the art of objection handling in sales What is objection handling? Objection handling in sales is the art-meets-science of addressing questions and challenges presented to you by a prospect during the sales process; these objections can be presented at … Read More

Does cold calling work?

Jon CunninghamBusiness Development, Cold calling, Sales, Telemarketing, Telesales

Writing a cold email

Does cold calling work? The debate’s an old one: is there value in cold calling – does cold calling work? If so, how and when should you employ it as a technique?Even as far back as 1991, when the Mk3 … Read More

How to find the courage to cold call

Jon CunninghamCold calling

How to find the courage to cold call Getting in front of important decision makers is the goal of many salespeople and business owners alike – after all, how would the decision maker appreciate the value that you can bring … Read More

Is telemarketing effective?

Jon CunninghamCold calling, Objection handling, Sales, Telemarketing

Is Telemarketing Effective?’ Today we were contacted (by a lady called Carol) to ask whether we had any comment on the question ‘Is Telemarketing Effective?’ So we decided to answer that question in the form of a Blog article… Our … Read More