Mastering the art of objection handling

Jon CunninghamBusiness Development, Cold calling, Objection handling, Sales, Telemarketing, Telesales

Mastering the art of objection handling in salesWhat is objection handling?Objection handling in sales is the art-meets-science of addressing questions and challenges presented to you by a prospect during the sales process; these objections can be presented at any time … Read More

Does cold calling work?

Jon CunninghamBusiness Development, Cold calling, Sales, Telemarketing, Telesales

Writing a cold email

Does cold calling work?The debate’s an old one: is there value in cold calling – does cold calling work? If so, how and when should you employ it as a technique?Even as far back as 1991, when the Mk3 Fiesta … Read More